SaleFlow Purebred Sale Management

Built by cattle people, for purebred cattle sales

Every dollar of your sale, handled right.

SaleFlow runs the clerking table: invoicing, settlements, transfers, delivery planning, and immediate results to The Ringside Report.

See how it works

The sale ends. The work doesn’t.

You know the routine.

Buyer numbers on one list. Sale results on another. Invoices built from spreadsheets. Handwritten notes to decipher. Changes made during the sale that still need to be tracked down afterward.

Then the last lot sells. And the real cleanup begins.

Invoices need to be finished and sent. Payments have to be recorded. Registration transfers need to be sorted out. Delivery instructions have to be gathered. Loads need to be organized. Routes need to make sense. And somebody has to figure out who is going where, with what cattle, and when.

All while answering calls, texts and emails from buyers, consignors, truckers and sale staff.

And when it’s finally done?

Most of that valuable sale information ends up buried in spreadsheets, folders and someone’s memory.

There’s no useful history of who bought what. No clean customer database to carry into the next sale. No easy way to look back at previous buyers, locations, purchases or delivery information.

Then the next sale comes around…
and you start all over again.

SaleFlow was built because clerking a livestock sale shouldn’t require a patchwork of spreadsheets, paper, texts, emails and maps, or weeks of loose ends after the last animal leaves the ring.

See it for yourself.

The statement your consignor gets. Every deduction visible, every dollar accounted for.

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Your full sale results, ready the moment the last lot sells.

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Every buyer on a map. Load plans and hauler sheets in one click, not one weekend.

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Results the industry sees.

Sale results publish straight to The Ringside Report immediately following your sale: the market intelligence platform the Canadian purebred business already reads.

Christine Boake, founder of SaleFlow

Christine Boake has spent her life in the purebred cattle business and knows how much work goes into putting on a sale. She built The Ringside Report after a conversation with a breeder about how much valuable information comes out of every sale, and how little was being done with it.

SaleFlow started much the same way. After talking with breeders and sale managers about the hours spent registering buyers, clerking sales, building invoices, handling transfers and sorting out deliveries, she saw an opportunity to make the whole process easier.

SaleFlow was built for the people behind the clerking table: to make sale day run smoother and the days after it a whole lot easier.

Straightforward pricing.

All prices in Canadian dollars. Every plan includes the full product.

Single Sale

$495 CAD

Everything needed to run one sale. Full product.

Professional

$995/year CAD

+ $275 per sale

For operations running multiple sales annually.

Sale Management

$5,995/year CAD

Includes 20 sales, then $150 per sale

For sale management firms.

Let’s talk

Questions people actually ask.

What do I need to get started?

A list of your sale lots. A clean spreadsheet imports in minutes, and buyers can be added in seconds as they register. A customer list helps but isn’t required.

What about internet at the sale barn?

SaleFlow needs an internet connection. Wifi works, and so does a phone hotspot. It’s built lean, so it runs fine on rural cell data, and every entry saves the moment it’s recorded.

I’m not a computer person. Can I run this?

If you can use online banking, you can run SaleFlow. It was built by a clerk, not a software company, and every screen matches how a sale actually runs. You’re not on your own either: every new customer gets set up personally.

What happens to my information?

It’s yours. Your buyers, your sales, your history. Private to your account, never shared, never sold.

Can my sale manager or clerk use it for my sale?

Yes. Whoever runs your sale runs SaleFlow: hosts, freelance clerks, or management firms. The Professional and Sale Management plans cover operations running many sales a year.

What does it cost to try?

Single Sale is $495, everything included, no subscription. Run one sale start to finish and see.